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Privacy Policy

Last updated: September 1, 2026

1. Introduction

North Code Labs ("North Code Labs", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we collect when you visit our website, communicate with us, submit an inquiry, interact with our AI or voice assistant, or otherwise use our online services.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with North Code Labs, we may collect different types of information.

Information you provide directly

When you submit an inquiry, contact us, request a consultation, or otherwise communicate with us, we may collect:

  • Your name
  • Phone number
  • Email address
  • Project type
  • Business or company information
  • Project requirements and descriptions
  • Budget or timeline information you choose to provide
  • Other information contained in your communications with us

Automatically collected information

When you visit our website, certain technical and usage information may be collected automatically, including:

  • IP address or approximate location information
  • Browser type and version
  • Device type
  • Operating system
  • Pages viewed
  • Time spent on pages
  • Referring URLs
  • General interaction and navigation information
  • Other standard web analytics information

3. Information Collected Through Astra

North Code Labs may provide an AI-powered voice assistant or conversational assistant called "Astra" on its website. Astra is designed to communicate with visitors, understand questions, collect relevant information, and assist with inquiries.

If you voluntarily interact with Astra, information you provide during that interaction may include:

  • Your name
  • Contact information
  • Business information
  • Project requirements
  • Questions and responses
  • Preferences or other information you voluntarily provide

Depending on the technical implementation and services used, interactions with Astra may be processed through third-party AI, voice, speech-recognition, hosting, database, or infrastructure providers.

We only use information collected through Astra for purposes such as responding to your inquiry, understanding your requirements, improving our services, qualifying or managing business inquiries, and providing the functionality of the assistant.

Please do not provide highly sensitive personal information, passwords, financial account credentials, government identification numbers, or other information that you would not want processed through an online conversational service.

4. Voice and Audio Information

If you choose to use voice functionality provided through Astra, your voice input may be transmitted to the technical services required to process speech and generate a response.

Depending on the configuration of the voice technology being used, audio may be temporarily processed, converted into text, or otherwise handled to provide the requested functionality.

We do not use voice interactions for unrelated purposes without an appropriate legal basis or your permission where required.

The exact retention and processing of voice data may also depend on the third-party technology providers used to operate the assistant.

5. How We Use Your Information

We may use information we collect for the following purposes:

  • Responding to inquiries and requests
  • Understanding your business or project requirements
  • Preparing proposals and estimates
  • Providing software development and consulting services
  • Managing client relationships and projects
  • Following up regarding inquiries
  • Operating and improving Astra and other website functionality
  • Improving our website and user experience
  • Understanding website usage and performance
  • Maintaining website security
  • Preventing abuse, fraud, or unauthorized activity
  • Complying with applicable legal obligations

6. Legal Basis for Processing

Where applicable, we process personal information based on one or more lawful grounds, including your consent, the need to take steps at your request before entering into a business relationship, performance of a contract, compliance with legal obligations, or our legitimate business interests where permitted by applicable law.

Where processing is based on consent, you may withdraw that consent subject to applicable legal and operational limitations.

7. Business and Project Information

Information you provide about your business, company, product, application, software requirements, or project may be used by North Code Labs to evaluate your requirements, communicate with you, prepare proposals, and provide requested services.

If you share confidential business information with us, we will handle it in accordance with our contractual confidentiality obligations and any applicable Non-Disclosure Agreement.

You should avoid submitting unnecessary confidential, proprietary, or sensitive information through public website forms.

8. Analytics and Website Usage

We may use analytics and website-performance tools, including Google Analytics and Microsoft Clarity, to understand how visitors interact with our website.

These tools may collect information such as pages visited, navigation patterns, device information, approximate geographic information, interactions, and other usage data depending on their configuration.

Analytics information helps us understand website performance, identify usability issues, improve content, and improve the overall user experience.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential functionality, remember preferences, maintain security, and understand website usage.

Cookies may be placed by North Code Labs or by third-party services integrated into our website.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of parts of the website.

10. How We Share Information

We do not sell, rent, or trade your personal information.

We may share or provide access to information to trusted service providers where reasonably necessary to operate our business or provide our services.

These providers may include services used for:

  • Website hosting and deployment
  • Database and data storage
  • Form processing
  • Analytics
  • AI and voice processing
  • Email and communications
  • Security and infrastructure
  • Payment processing where applicable

We may also disclose information where required by law, legal process, court order, governmental request, or where reasonably necessary to protect our rights, property, users, or security.

11. Service Providers

Our website and business operations may use third-party technology providers. For example, information submitted through our website may be processed or stored using services such as Airtable and Vercel, depending on the applicable implementation.

Analytics may be provided through services such as Google Analytics and Microsoft Clarity.

AI or voice functionality may also rely on third-party artificial intelligence, speech, hosting, or infrastructure providers.

Third-party providers process information according to their own privacy policies and contractual obligations. We encourage users to review the privacy practices of third-party services where relevant.

12. International Data Processing

Some of our technology and service providers may process or store information on servers located outside India or in jurisdictions other than the country in which you are located.

Where personal information is transferred internationally, we will take reasonable steps required by applicable law to protect that information and ensure that appropriate safeguards are in place where required.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, providing services, maintaining business records, resolving disputes, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information, the nature of the business relationship, legal requirements, and legitimate business needs.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable retention obligations.

14. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the security of your own devices, accounts, passwords, and credentials.

15. Data Breaches and Security Incidents

If we become aware of a security incident involving personal information under our control, we will assess the incident and take reasonable steps to contain, investigate, and remediate it.

Where notification is required by applicable law, we will make such notifications in accordance with the applicable legal requirements.

16. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information where legally applicable.
  • Withdraw consent where processing is based on consent.
  • Request information about how your personal data is processed.
  • Raise a complaint regarding the handling of your information.

These rights may be subject to exceptions, limitations, or verification requirements under applicable law.

17. How to Exercise Your Rights

To request access, correction, deletion, or other assistance concerning your personal information, contact us using the details provided in the Contact section below.

We may need to verify your identity before processing certain requests in order to protect personal information from unauthorized access.

We will respond to valid requests within the timeframe required by applicable law.

18. Children's Privacy

Our services are intended for businesses, professionals, founders, and other users capable of entering into a business relationship with us.

We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law. If you believe a child has provided personal information to us improperly, please contact us so that we can take appropriate action.

19. Third-Party Links

Our website may contain links to third-party websites, applications, social media platforms, or other services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites. Your use of those services is governed by their respective terms and privacy policies.

20. Marketing Communications

Where permitted by law, we may contact you regarding your inquiry, project, existing business relationship, or services that may reasonably be relevant to your interaction with North Code Labs.

Where marketing consent is required, we will seek appropriate consent. You may request that we stop sending non-essential marketing communications at any time by contacting us.

21. Business Transfers

If North Code Labs is involved in a merger, acquisition, restructuring, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law and appropriate protections.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

23. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way North Code Labs handles personal information, please contact us:

North Code Labs

Email: hello@northcodelabs.com

Based in India · Working globally